Vitality is the only natural haircare brand that sells no bottles.
For curly and coily hair, 2C to 4C.
For people done with sulfates and silicones.
Recipes you make at home,
changed every week.
A short quiz reads your curl pattern, porosity, breakage and scalp, then writes your personal routine of natural recipes. You make them at home, from kitchen and pharmacy ingredients.
How it works
Answer the quiz
Your curl pattern, porosity, breakage, scalp, and what you have already tried. It is short, and it is free.
Make your recipe
Each one comes with exact amounts, the steps, and the day of the week to use it. Oils, butters, aloe, flax, rice water, herbal rinses.
Tell us how it went
Every week your answer changes the routine, so it follows what your hair did, not a fixed schedule.
Your recipe looks like this
Every recipe in your routine is written the same way: what goes in, in what amount, what to do, and which day of the week it belongs to.
Flax and aloe gel
What goes in
- 1/4 cup whole flaxseed
- 2 cups water
- 2 tbsp aloe vera gel
- 1 tsp jojoba oil
What to do
- 1.Simmer the flaxseed in the water for 8 minutes, stirring often, until it coats the spoon.
- 2.Strain while hot through a fine sieve.
- 3.Let it cool, then whisk in the aloe and the oil.
When
Sunday, on wet hair after washing. Smooth through in sections, then scrunch. Keeps 7 days in the fridge.
Sample only. Your recipes come from your own quiz answers.
What it costs
$9/month
What does it cost?
$9/month, on a monthly plan. You pay through hosted checkout, behind a sign-in.
What is free?
The hair quiz, and your first personal recipe.
What does the $9/month cover?
Your full personal routine, weekly check-ins with routine adjustments, the complete recipe library, and a saved history.